Free tool

ROAS Calculator

Measure your return on ad spend and your break-even ROAS.

Results

ROAS

4x

Profit

$1,500

Break-even ROAS

2.5x

Verdict

Profitable

A ROAS above break-even means profit. Want us to optimize your campaigns?

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ROAS (Return On Ad Spend) tells you how much revenue each dollar of ad spend generates. But the number that really matters is your break-even ROAS: below it you lose money even if ROAS looks high.

Enter revenue, spend and margin to instantly see whether your campaigns are profitable.

Frequently asked questions

What is a good ROAS?

It depends on your margin. The benchmark is your break-even ROAS (1 / margin). With a 40% margin you need a ROAS above 2.5x to make money.

Are ROAS and ROI the same?

No. ROAS measures revenue over ad spend; ROI considers net profit (margin and costs). That is why we also show profit here.

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