Free tool

Google Ads Budget Calculator

Work out how much to spend on Google Ads to hit your conversions.

Results

Budget / mo

$1,200

Cost per conversion (CPA)

$40

Clicks needed / mo

600

This is your media budget (what you pay Google). Want us to manage it for you?

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One flat plan $1,499 USD/mo · SEO + GEO + SEM

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How much do you need to spend on Google Ads to win this month’s customers? This calculator starts from your target conversions, conversion rate and CPC to give you a realistic budget and expected cost per conversion.

Use it to plan campaigns with numbers, not hunches.

Frequently asked questions

How much should I spend on Google Ads?

It depends on how many conversions you want and your CPC. Budget = (target conversions / conversion rate) × CPC. The calculator does it for you.

Does this budget include agency management?

No. It is only the media spend you pay Google. Management (strategy, optimization) is separate; our plan is $1,499 USD/month.

Ready to grow?

One flat plan $1,499 USD/mo with SEO, GEO and SEM. Month to month, no lock-in.

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